Wednesday, November 2, 2016

Creativity

In today's world, new media has changed the way us human's minds think creatively.  New media and new technology has given us the capability to change and edit materials in subjects such as music and films through what we call mashups.  For example in the article by The New York Times titled "Disney Tolerates a Rap Parody of Its Critters.  But Why?", the author Brooks Barnes tells us how someone on Youtube.com has made an edit to a song using Disney's characters as well as Nickelodeon's "Spongebob Squarepants".  A spokesperson from Nickelodeon and saw the mashup with Spongebob and the 2007 summer hit "Soulja Boy" and stated himself that it was a very nice edit whoever had created the mashup.  The mashup had been seen by over 7 million people since the time that this exact article was written in 2007.  That same spokesperson from Nickelodeon added  “Our audiences can creatively mash video from our content as much and as often as they like" giving the public the freedom to use their characters even with the copyright laws that are in effect.  Without new media, youtube.com in general would not be around, but for sure the creative minds behind these edits on videos using characters would not be around for the public to enjoy. 
Even from another creative aspect that happens today is the mashup in the music industry.  For example, in the article from The New Yorker titled "1+1+1=1 The New Math of Mashups"  written by Sasha Frere-Jones discusses the mashups with how producers in the modern music world use music from earlier times to mashup with their creativeness.  For example in the article it states that a song from 1999 titled "Debra" by the musician Beck was later taken apart and edited by DJ Reset.  DJ Reset also did the same thing with a song titled "Frontin" by Jay-Z and producer Pharrell Williams.  When taking apart both of these songs he realized that they had the same vocals, not the same exact words but had the same flow and then he collaborated both of these songs into one titled "Frontin on Debra".  Without the help of new media, the creativity to perform these edits by DJ Resets and others around the world would most likely not be possible, at least not to the extent that they are in today.  

No comments:

Post a Comment